One of the most crucial departments within a digital advertising agency includes website design, advertising consultancy, social media management, design, and production teams. Having the right people in the proper positions significantly enhances the quality of the work produced. Therefore, understanding the agency's team structure and gaining insight into the expertise of these departments should be a priority for you when selecting an agency to work with.

Ensure that the services provided by the advertising agency are comprehensive and able to meet all of your needs. Most agencies have a website or an informative structure. By reviewing the services listed on the platform where you're gathering information, you can determine if they fit your needs, or you can directly contact them to ask all your questions. For example, you can experience professional service by taking advantage of Sunrise Global's one-hour free consultation.

Consider the location of the agency offering solutions and ensure that they can establish direct communication with you. You should choose an agency that can analyze you and your brand, guide you based on that analysis, and present options to benefit you. Additionally, agencies that work with a variety of brands and clients can offer benefits well beyond the standard. References and the agency’s attitude towards you are also crucial factors when evaluating.

Before choosing your agency, you should consider the solution proposals they offer during your discussions. Evaluate the creativity of their team, their perspectives, and the ideas that will set you apart.

When determining the payment items with the agency you’ll work with, keep in mind that you are entrusting your business to experts. While listing these items, start by considering your most important needs first and proceed step by step. For example, list the tasks to be completed for your website or identify which social platforms you need to be on before planning ads. Don’t forget to seek assistance from your agency while doing this. Consider what services you will receive and within what time frame in exchange for the price you will pay.

By considering the continuity of the work and the growth of your brand, you can select the most suitable agency by evaluating all these factors and distinguish yourself from your competitors in the digital space.