Integrating social media into your digital marketing automation leads to deeper, more meaningful connections with your audience.A successful marketing automation campaign drives business results or encourages specific actions. By adding a dynamic social media strategy into your automation program, you increase your chances of connecting with your audience in ways that truly resonate.Leverage the platforms your audience prefers and engage with them where they already are.This approach also offers valuable insights into your competition. Want to know how your brand compares to others? Start by analyzing your competitors' social media activity and engagement.Marketing automation gives you the potential to monitor your competition seamlessly—and act accordingly.Social media allows you to extend your reach in ways no other channel can. Sync your digital marketing automation with social media to ensure you're reaching your audience at the right time and in the right place.